The Key to Helping Your Business Stay Competitive in 2019

Marketing programs within any organization should be based on the needs of customers, this was emphasized in a recent article from the Content Marketing Institute (CMI). Finding effective ways to talk with your customers is necessary for market success, as they are able to shed light on concerns that employees within your company may not be able to see. Helpful conversations with customers are often being held over various social media channels.

Gaining the trust of customers is the first step to being a successful resource for them. When delivering valuable marketing content, it is essential that you show them that they are a priority by being both reliable and personable.

“If you want your brand to be well-regarded by your audience, give it something valuable,” says Lisa Beets, Research Director of CMI.

While the majority of content marketers do seek feedback from their audience, only about 42% of these marketers have conversations with their target audience as part of their research. Despite this percentage being low, customers can often tell you their needs more than analytics and numbers do on their own.

“Every digital experience we create should not only reflect our focus on winning a moment of truth, but [should deepen] the trust gained in every step that precedes or follows it,” says Robert Rose, Chief Strategy Advisor of CMI.

2019 B2B Content Marketing Research: It Pays to Put Audience First