Profile: The LMC Hardware Department & The Importance Retail Marketing

After touring multiple hardware showrooms during my marketing internship at LMC, I was able to see which of our LMC dealers were using proper tactics to appeal to retailers, and which locations needed more help.

I put together an article to send to our regional managers after weeks of research and interviews with LMC staff members on how to create a hardware showroom that will make your customers happy. By sending this to LMC's regional managers in all 50 states, I was able to make a point to our dealers nationwide that retail marketing is all about the customer's experience.

View the article I wrote here.