Simple Digital Marketing Tactics to Increase ROI in The Building Materials Industry
- Natalie Moir
- Nov 17, 2019
- 2 min read
Having an understanding of social media and digital marketing strategies is becoming necessary for those who strive to have a successful business. A recent article describes strategies for businesses in the building materials industry that are up and coming.
Online ad spend is higher than traditional ad spend for the first time ever as a result of Amazon’s current market power. In response to this, other platforms like Instagram and Facebook have started promoting their own business features.
Facebook is unique in the building materials industry with its focus on having groups and events that act as a platform to post questions, comments and concerns. Dealers can use these groups to share and discuss products—everyone becomes a “micro-influencer.”
“Carpenters, woodworkers and roofers, in particular, have a huge collective presence on social media,” according to The Smarter Building Materials Marketing Podcast.
Instagram has created a way to tag products and have users purchase these products seamlessly within the app. Integrating shopping into the user’s social media experience allows them to make purchases without leaving the app—and may even prevent them from second-guessing their impulse buys.
“Sometimes it’s hard to prove the ROI on social media marketing, especially if you’re not running ads. With Instagram’s shop tag, you can now directly track those correlations,” according to The Smarter Building Materials Marketing Podcast. “It’s great for things like power tools, hand tools or anything that can be bought in one part.”
Not only is the customer’s check-out process easier with this feature, but the partnership between businesses and influencers on Instagram who promote products will become increasingly lucrative.
Being well-versed in these evolving social media platforms is becoming increasingly necessary for any size of business to remain competitive.
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