My Role As The VP of Community Affairs for UMD's Chapter of The American Marketing Association

AMA Community Affairs Team: Director Positions

All positions work under my role, The VP of Community Affairs, to support AMA’s philanthropic work as well as the club’s social aspect. In order to maximize AMA's social impact, I am seeking out direct reports with the following qualifications.***

Right now I am planning a Clothing Drive with SUSA and A Wider Circle during Marketing Week and A Case Competition with The Center for Social Value Creation at Smith with the theme of “Social Impact Marketing”.

In addition to these events, I would like to hold multiple fundraisers to support our club that would ideally have some sort of social aspect with an incentive to attend these events (work with the VP’s of Membership). I would also like to create an AMA Terp Thon dance team this Spring, where the recruiting and logistics would be worked out during the Fall semester.

The Director of Fundraising and The Director of Social Events/Mentorship would likely work closely together to plan fundraisers that have a social vibe. I encourage these directors to work with the VP’s of Membership to create an incentive that corresponds with our membership points system.

Director of Fundraising

Roles and responsibilities

Set up 3+ fundraisers per semester with local businesses which have been willing to work with us in the past and maintain a strong relationship with that business

Work with VP of Finance to keep the funds which are raised organized

Market the fundraisers to our GBM’s and incentivize them to attend by working with VP of MOPs / Directory of Mentorship/social events

Necessary Skills for Role

Eagerness to build and maintain mutually-beneficial relationships between AMA and local businesses

Effective persuasive skills when communicating the events to members, in person at events, individually through text/email and through social media

Strong organizational skills and ideally an interest in financial management

Director of Mentorship/Social Events

Roles and responsibilities

Work with Director of Fundraising to pair fundraising events with some sort of social aspect

Implement ways to encourage members to build relationships with each other outside AMA (ex: dinner before meetings, walking to meetings together, facilitating AMA GBM groupchat, etc.)

Plan a speed dating/ social event for GBM’s and exec members to meet

Necessary Skills for Role

Outgoing, energetic and welcoming personality that will inspire members to build relationships within the club

Easy to contact for information regarding AMA any events

Experience as a social chair of another club

Director of Terp Thon Relations

Roles and responsibilities

Market Terp Thon to our GBM’s and work with MOPS to incentivize them to attend the event

Keep our GBM’s up to date and engaged with any Terp Thon events, fundraisers, etc.

Help build relationships between the GBM’s who are signed up for the Terp Thon Team to allow the group to be close-knit

Necessary Skills for Role

Have had experience with Terp Thon in the past (and preferably AMA)

Energized and passionate about recruiting people to join AMA’s Terp Thon team

Easy to communicate with regarding any questions or logistical concerns regarding Terp Thon

***As of 10/15/2019, all roles have been filled.